Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity
Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve. Marketing capabilities reflect marketing activities such as customer relation...
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| Format: | Article |
| Language: | fas |
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Islamic Azad University, Tabriz Branch
2022-09-01
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| Series: | مدیریت بهره وری |
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| Online Access: | https://jpm.tabriz.iau.ir/article_692964_3ba0ced493ff6871da81397a81188f47.pdf |