ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA
Abstract. This research is motivated by the phenomenon of brand positioning implementation as a superiority at Perpustakaan Sekolah Bina Persada, which effectively increase the sense of belonging and users interest. Approach used in this research was case study qualitative. The data were collected b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Pendidikan Indonesia
2017-01-01
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| Series: | Edulib: Journal of Library and Information Science |
| Subjects: | |
| Online Access: | http://ejournal.upi.edu/index.php/edulib/article/view/5005 |
| _version_ | 1818162478886944768 |
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| author | Septian Sugara Doddy Rusmono Susanti Agustina |
| author_facet | Septian Sugara Doddy Rusmono Susanti Agustina |
| author_sort | Septian Sugara |
| collection | DOAJ |
| description | Abstract. This research is motivated by the phenomenon of brand positioning implementation as a superiority at Perpustakaan Sekolah Bina Persada, which effectively increase the sense of belonging and users interest. Approach used in this research was case study qualitative. The data were collected by observation, interview and study of documentation. The findings of the research are : (1) alive library as brand positioning at Perpustakaan Sekolah Bina Persada is motivated by librarian’s concern of students’ visit restriction. (2) implementation of brand positioning at Perpustakaan Sekolah Bina Persada is generally successful, although the implementation hasn’t fitted the theory. (3) pattern of alive library brand positioning implementation, which has a possibility to be a model of implementation at another (school) library.
Keyword : alive library, brand positioning, school library, librarian.
Abstrak . Penelitian ini dilatarbelakangi oleh fenomena implementasi brand positioning sebagai suatu keunggulan di Perpustakaan Sekolah Bina Persada yang mampu meningkatkan sense of belonging dan minat kunjung pemustaka. Penelitian ini menggunakan pendekatan kualitatif studi kasus. Teknik pengumpulan data dilakukan dengan observasi, wawanara dan studi dokumentasi. Temuan hasil penelitian mencakup: (1) alive library sebagai brand positioning di Perpustakaan Sekolah Bina Persada dilandasi oleh keprihatinan Pustakawan terhadap pembatasan waktu kunjungan siswa ke perpustakaan. (2) implementasi brand positioning di Perpustakaan Sekolah Bina Persada dapat dikatakan berhasil, meskipun pada penerapannya belum sesuai dengan teori. (3) pola implementasi brand positioning alive library yang dapat menjadi model untuk diimplementasikan di perpustakaan (sekolah) lainnya.
Kata kunci : alive library, brand positioning, Perpustakaan Sekolah, Pustakawan. |
| first_indexed | 2024-12-11T16:34:19Z |
| format | Article |
| id | doaj.art-b0cca12a5db442d2970041c79b7ba0d1 |
| institution | Directory Open Access Journal |
| issn | 2089-6549 2528-2182 |
| language | Indonesian |
| last_indexed | 2024-12-11T16:34:19Z |
| publishDate | 2017-01-01 |
| publisher | Universitas Pendidikan Indonesia |
| record_format | Article |
| series | Edulib: Journal of Library and Information Science |
| spelling | doaj.art-b0cca12a5db442d2970041c79b7ba0d12022-12-22T00:58:30ZindUniversitas Pendidikan IndonesiaEdulib: Journal of Library and Information Science2089-65492528-21822017-01-016110.17509/edulib.v6i1.50053827ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADASeptian Sugara0Doddy Rusmono1Susanti Agustina2Universitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaUniversitas Pendidikan IndonesiaAbstract. This research is motivated by the phenomenon of brand positioning implementation as a superiority at Perpustakaan Sekolah Bina Persada, which effectively increase the sense of belonging and users interest. Approach used in this research was case study qualitative. The data were collected by observation, interview and study of documentation. The findings of the research are : (1) alive library as brand positioning at Perpustakaan Sekolah Bina Persada is motivated by librarian’s concern of students’ visit restriction. (2) implementation of brand positioning at Perpustakaan Sekolah Bina Persada is generally successful, although the implementation hasn’t fitted the theory. (3) pattern of alive library brand positioning implementation, which has a possibility to be a model of implementation at another (school) library. Keyword : alive library, brand positioning, school library, librarian. Abstrak . Penelitian ini dilatarbelakangi oleh fenomena implementasi brand positioning sebagai suatu keunggulan di Perpustakaan Sekolah Bina Persada yang mampu meningkatkan sense of belonging dan minat kunjung pemustaka. Penelitian ini menggunakan pendekatan kualitatif studi kasus. Teknik pengumpulan data dilakukan dengan observasi, wawanara dan studi dokumentasi. Temuan hasil penelitian mencakup: (1) alive library sebagai brand positioning di Perpustakaan Sekolah Bina Persada dilandasi oleh keprihatinan Pustakawan terhadap pembatasan waktu kunjungan siswa ke perpustakaan. (2) implementasi brand positioning di Perpustakaan Sekolah Bina Persada dapat dikatakan berhasil, meskipun pada penerapannya belum sesuai dengan teori. (3) pola implementasi brand positioning alive library yang dapat menjadi model untuk diimplementasikan di perpustakaan (sekolah) lainnya. Kata kunci : alive library, brand positioning, Perpustakaan Sekolah, Pustakawan.http://ejournal.upi.edu/index.php/edulib/article/view/5005alive library, brand positioning, school library, librarian. |
| spellingShingle | Septian Sugara Doddy Rusmono Susanti Agustina ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA Edulib: Journal of Library and Information Science alive library, brand positioning, school library, librarian. |
| title | ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA |
| title_full | ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA |
| title_fullStr | ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA |
| title_full_unstemmed | ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA |
| title_short | ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA |
| title_sort | alive library as a brand positioning in school library bina persada |
| topic | alive library, brand positioning, school library, librarian. |
| url | http://ejournal.upi.edu/index.php/edulib/article/view/5005 |
| work_keys_str_mv | AT septiansugara alivelibraryasabrandpositioninginschoollibrarybinapersada AT doddyrusmono alivelibraryasabrandpositioninginschoollibrarybinapersada AT susantiagustina alivelibraryasabrandpositioninginschoollibrarybinapersada |