ALIVE LIBRARY AS A BRAND POSITIONING IN SCHOOL LIBRARY BINA PERSADA
Abstract. This research is motivated by the phenomenon of brand positioning implementation as a superiority at Perpustakaan Sekolah Bina Persada, which effectively increase the sense of belonging and users interest. Approach used in this research was case study qualitative. The data were collected b...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Pendidikan Indonesia
2017-01-01
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| Series: | Edulib: Journal of Library and Information Science |
| Subjects: | |
| Online Access: | http://ejournal.upi.edu/index.php/edulib/article/view/5005 |