Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh
This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables based on a critical review of previous literature. The r...
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| Format: | Article |
| Language: | English |
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EconJournals
2021-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/11184 |
| _version_ | 1797908345228623872 |
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| author | Mohammed Almotairi |
| author_facet | Mohammed Almotairi |
| author_sort | Mohammed Almotairi |
| collection | DOAJ |
| description |
This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables based on a critical review of previous literature. The research sample consists of 289 respondents from the population which includes customers of grocery retail stores in Riyadh. SEM by using smart PLS wad conducted as an analysis tool. The research concludes that retailscape elements can influence customer joy and customer patronage. As well as, the results indicate that mood of customer mediate the relationship between customer joy and retailscape. Finally, the researcher recommended that more future research may conduct and address more factors such as behavioral intentions and customer satisfaction.
Keywords: Retailscape, customer joy, customer mood, Retail, customer patronage
JEL Classifications: M40; M41
DOI: https://doi.org/10.32479/irmm.11184
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| first_indexed | 2024-04-10T10:51:15Z |
| format | Article |
| id | doaj.art-b0d7c6db8caf4974b9ebb1c781243404 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T10:51:15Z |
| publishDate | 2021-03-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-b0d7c6db8caf4974b9ebb1c7812434042023-02-15T16:20:07ZengEconJournalsInternational Review of Management and Marketing2146-44052021-03-011125114Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in RiyadhMohammed Almotairi This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables based on a critical review of previous literature. The research sample consists of 289 respondents from the population which includes customers of grocery retail stores in Riyadh. SEM by using smart PLS wad conducted as an analysis tool. The research concludes that retailscape elements can influence customer joy and customer patronage. As well as, the results indicate that mood of customer mediate the relationship between customer joy and retailscape. Finally, the researcher recommended that more future research may conduct and address more factors such as behavioral intentions and customer satisfaction. Keywords: Retailscape, customer joy, customer mood, Retail, customer patronage JEL Classifications: M40; M41 DOI: https://doi.org/10.32479/irmm.11184 https://econjournals.com/index.php/irmm/article/view/11184 |
| spellingShingle | Mohammed Almotairi Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh International Review of Management and Marketing |
| title | Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh |
| title_full | Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh |
| title_fullStr | Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh |
| title_full_unstemmed | Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh |
| title_short | Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh |
| title_sort | customer patronage intentions and moderating effect of customer mood on retailscape elements and customer joy a study of grocery retail stores in riyadh |
| url | https://econjournals.com/index.php/irmm/article/view/11184 |
| work_keys_str_mv | AT mohammedalmotairi customerpatronageintentionsandmoderatingeffectofcustomermoodonretailscapeelementsandcustomerjoyastudyofgroceryretailstoresinriyadh |