The communications model of using social network by sports clubs
This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_84_92.pdf |