Research on the Use of Social Media to Grasp Consumers’ Psychology and Create Traffic: A Case Study of Brandy Melville
In recent years, Brandy Melville (Hereinafter referred to as BM), an Italian clothing brand, has gained popularity in mainland China because of the style of its slim tops and skirts, which echos the “freedom to dress” speech that has been popular in recent years. However, BM only produces one size a...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_02017.pdf |