PLS Modelling of Factors Affecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms

PLS Modelling of Factors Affecting the Cooperation Between Sales and Marketing in Pharmaceutical and Non-Pharmaceutical Manufacturing Firms

Purpose – This paper aims to explore the manner in which cooperation between sales and marketing in pharmaceutical manufacturing companies (PMC) (n=16) and non-pharmaceutical manufacturing companies (NPMC) (n=31) is affected by selected indicators. It also attempts to demonstrate how the Partial Lea...

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Bibliographic Details
Main Authors: Gabor Hetenyi, Magdolna Szilasi, Attila Lengyel
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2019-01-01
Series:Tržište
Subjects:
factor of success
sales
marketing
cooperation
coordination
pharmaceutical industry
Online Access:https://hrcak.srce.hr/file/337255

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