Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants
Consumer demand for local products is increasing all the time because of perceptions of superior quality and the idea that local products benefit personal health, the local community, and the environment. Many states have publicly funded marketing programs to promote the consumption of local produc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2016-02-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/127648 |
| _version_ | 1797196387069198336 |
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| author | Hayk Khachatryan Alicia Rihn |
| author_facet | Hayk Khachatryan Alicia Rihn |
| author_sort | Hayk Khachatryan |
| collection | DOAJ |
| description |
Consumer demand for local products is increasing all the time because of perceptions of superior quality and the idea that local products benefit personal health, the local community, and the environment. Many states have publicly funded marketing programs to promote the consumption of local products. In a new development in Florida, the Department of Agriculture and Consumer Services (FDACS) has partnered with the Florida Nursery, Growers, and Landscape Association to include horticulture plants in the state’s Fresh from Florida campaign for the first time. This 3-page report provides an overview of Florida consumer perceptions of the new Fresh from Florida campaign for horticultural plants. Growers, wholesalers, marketers, and retailers can use the tips inside to understand consumer perceptions and discover how best to use the promotional materials of the new program to reach consumers, reduce economic risks, and improve their returns on investment. Written by Hayk Khachatryan and Alicia Rihn, and published by the Food and Resource Economics Department, December 2015.
FE976/FE976: Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants (ufl.edu)
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| first_indexed | 2024-04-24T06:27:15Z |
| format | Article |
| id | doaj.art-b0fc2e541e884c6a880ce717501cd187 |
| institution | Directory Open Access Journal |
| issn | 2576-0009 |
| language | English |
| last_indexed | 2024-04-24T06:27:15Z |
| publishDate | 2016-02-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj.art-b0fc2e541e884c6a880ce717501cd1872024-04-23T04:42:32ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092016-02-0120161Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture PlantsHayk Khachatryan0Alicia Rihn1University of FloridaUniversity of Tennessee Consumer demand for local products is increasing all the time because of perceptions of superior quality and the idea that local products benefit personal health, the local community, and the environment. Many states have publicly funded marketing programs to promote the consumption of local products. In a new development in Florida, the Department of Agriculture and Consumer Services (FDACS) has partnered with the Florida Nursery, Growers, and Landscape Association to include horticulture plants in the state’s Fresh from Florida campaign for the first time. This 3-page report provides an overview of Florida consumer perceptions of the new Fresh from Florida campaign for horticultural plants. Growers, wholesalers, marketers, and retailers can use the tips inside to understand consumer perceptions and discover how best to use the promotional materials of the new program to reach consumers, reduce economic risks, and improve their returns on investment. Written by Hayk Khachatryan and Alicia Rihn, and published by the Food and Resource Economics Department, December 2015. FE976/FE976: Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants (ufl.edu) https://journals.flvc.org/edis/article/view/127648Buying LocalFE976 |
| spellingShingle | Hayk Khachatryan Alicia Rihn Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants EDIS Buying Local FE976 |
| title | Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants |
| title_full | Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants |
| title_fullStr | Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants |
| title_full_unstemmed | Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants |
| title_short | Florida Consumer Perception of the Fresh from Florida Campaign on Horticulture Plants |
| title_sort | florida consumer perception of the fresh from florida campaign on horticulture plants |
| topic | Buying Local FE976 |
| url | https://journals.flvc.org/edis/article/view/127648 |
| work_keys_str_mv | AT haykkhachatryan floridaconsumerperceptionofthefreshfromfloridacampaignonhorticultureplants AT aliciarihn floridaconsumerperceptionofthefreshfromfloridacampaignonhorticultureplants |