ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM
The aim of this paper is to determine the interrelationship between innovation, proactivity and risk-taking, as a dimension of entrepreneurial orientation and their connection with relational capital, in order to indicate the entrepreneurial behavior that gives the best results for the development...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2023-06-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/2208 |
| _version_ | 1827921526541778944 |
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| author | Ljiljana Šobić Nikola Bošković Danijela Pantović |
| author_facet | Ljiljana Šobić Nikola Bošković Danijela Pantović |
| author_sort | Ljiljana Šobić |
| collection | DOAJ |
| description |
The aim of this paper is to determine the interrelationship between innovation, proactivity and risk-taking, as a dimension of entrepreneurial orientation and their connection with relational capital, in order to indicate the entrepreneurial behavior that gives the best results for the development of sustainable rural tourism. The research was conducted on the basis of questionnaires collected on the territory of the Republic of Serbia during the year 2022. The data were analyzed using the PLS-SEM method. The results show a positive relationship between proactivity and innovation, between relational capital and innovation, and proactivity and relational capital, while a positive relationship between risktaking and innovation and risk-taking and relational capital was not confirmed. Results provide important elements for making decisions about innovation and competitiveness of rural tourism destinations.
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| first_indexed | 2024-03-13T04:29:12Z |
| format | Article |
| id | doaj.art-b0fd686d29b04dfb999e0ecbe7201dc2 |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-03-13T04:29:12Z |
| publishDate | 2023-06-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-b0fd686d29b04dfb999e0ecbe7201dc22023-06-19T17:43:48ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532023-06-0170210.59267/ekoPolj2302521SENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM Ljiljana Šobić0Nikola Bošković1Danijela Pantović2University of Kragujevac, Faculty of EconomicsPhD student, University of Kragujevac, Faculty of Economics, Liceja Knezevine Srbije 3 st., 34000 Kragujevac, SerbiaUniversity of Kragujevac, Faculty of Economics, Liceja Knezevine Srbije 3 st., 34000 Kragujevac, SerbiaUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vojvođanska st., 36210 Vrnjačka Banja, Serbia The aim of this paper is to determine the interrelationship between innovation, proactivity and risk-taking, as a dimension of entrepreneurial orientation and their connection with relational capital, in order to indicate the entrepreneurial behavior that gives the best results for the development of sustainable rural tourism. The research was conducted on the basis of questionnaires collected on the territory of the Republic of Serbia during the year 2022. The data were analyzed using the PLS-SEM method. The results show a positive relationship between proactivity and innovation, between relational capital and innovation, and proactivity and relational capital, while a positive relationship between risktaking and innovation and risk-taking and relational capital was not confirmed. Results provide important elements for making decisions about innovation and competitiveness of rural tourism destinations. https://www.ea.bg.ac.rs/index.php/EA/article/view/2208rural tourism areasinnovationsproactivityrisk-taskingentrepreneurship |
| spellingShingle | Ljiljana Šobić Nikola Bošković Danijela Pantović ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM Ekonomika Poljoprivrede (1979) rural tourism areas innovations proactivity risk-tasking entrepreneurship |
| title | ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM |
| title_full | ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM |
| title_fullStr | ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM |
| title_full_unstemmed | ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM |
| title_short | ENTREPRENEURIAL ELEMENTS IN RURAL TOURISM - FINDINGS FROM PLS-SEM |
| title_sort | entrepreneurial elements in rural tourism findings from pls sem |
| topic | rural tourism areas innovations proactivity risk-tasking entrepreneurship |
| url | https://www.ea.bg.ac.rs/index.php/EA/article/view/2208 |
| work_keys_str_mv | AT ljiljanasobic entrepreneurialelementsinruraltourismfindingsfromplssem AT nikolaboskovic entrepreneurialelementsinruraltourismfindingsfromplssem AT danijelapantovic entrepreneurialelementsinruraltourismfindingsfromplssem |