Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines

Rice Crop Manager (RCM) is a decision support tool to help increase the yield of Filipino rice farmers. While there is evidence that following RCM recommendations significantly improve their yield, its uptake is far less than expected. This paper attempts to explain the complexities in the adoption o...

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Main Authors: Jaime A. Manalo, Sonny P. Pasiona, Anna Marie F. Bautista
Format: Article
Language:English
Published: Taylor & Francis Group 2022-07-01
Series:International Journal of Agricultural Sustainability
Subjects:
Online Access:http://dx.doi.org/10.1080/14735903.2021.1934363
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author Jaime A. Manalo
Sonny P. Pasiona
Anna Marie F. Bautista
author_facet Jaime A. Manalo
Sonny P. Pasiona
Anna Marie F. Bautista
author_sort Jaime A. Manalo
collection DOAJ
description Rice Crop Manager (RCM) is a decision support tool to help increase the yield of Filipino rice farmers. While there is evidence that following RCM recommendations significantly improve their yield, its uptake is far less than expected. This paper attempts to explain the complexities in the adoption of RCM by Filipino farmers. It draws insights from the Technology Acceptance Model and the Integrative Approach to Models of Technology Adoption in the analysis of its findings. This research employed a qualitative approach, using interviews (in-depth and key informant) and participant observation, in investigating its research questions. The main research participants were 30 farmers and 12 key informants composed of RCM focal persons, agricultural extension workers (AEWs), and municipal/city agriculturists. Overall, we argue that there is a need to tackle social system and socio-technical issues relating to RCM adoption. Examples of social system issues include the lack of resources of farmers and poor internet connectivity; of socio-technical issues are conflict with existing initiatives and overwhelming administrative issues in the local agriculture offices. Among the recommendations to improve RCM uptake in the Philippines are addressing the work overload issue of AEWs, improving rural internet access, and integrating a multi-sectoral agriculture extension system.
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spelling doaj.art-b100ae62d24d4655ac1244aa4a59e7db2023-09-20T10:18:00ZengTaylor & Francis GroupInternational Journal of Agricultural Sustainability1473-59031747-762X2022-07-0120438139210.1080/14735903.2021.19343631934363Understanding the complexities in the adoption of the Rice Crop Manager tool in the PhilippinesJaime A. Manalo0Sonny P. Pasiona1Anna Marie F. Bautista2MaligayaMaligayaMaligayaRice Crop Manager (RCM) is a decision support tool to help increase the yield of Filipino rice farmers. While there is evidence that following RCM recommendations significantly improve their yield, its uptake is far less than expected. This paper attempts to explain the complexities in the adoption of RCM by Filipino farmers. It draws insights from the Technology Acceptance Model and the Integrative Approach to Models of Technology Adoption in the analysis of its findings. This research employed a qualitative approach, using interviews (in-depth and key informant) and participant observation, in investigating its research questions. The main research participants were 30 farmers and 12 key informants composed of RCM focal persons, agricultural extension workers (AEWs), and municipal/city agriculturists. Overall, we argue that there is a need to tackle social system and socio-technical issues relating to RCM adoption. Examples of social system issues include the lack of resources of farmers and poor internet connectivity; of socio-technical issues are conflict with existing initiatives and overwhelming administrative issues in the local agriculture offices. Among the recommendations to improve RCM uptake in the Philippines are addressing the work overload issue of AEWs, improving rural internet access, and integrating a multi-sectoral agriculture extension system.http://dx.doi.org/10.1080/14735903.2021.1934363agricultural extension workerrice crop managertechnology acceptance modeladvisory servicesict in agriculturetechnology uptake
spellingShingle Jaime A. Manalo
Sonny P. Pasiona
Anna Marie F. Bautista
Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
International Journal of Agricultural Sustainability
agricultural extension worker
rice crop manager
technology acceptance model
advisory services
ict in agriculture
technology uptake
title Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
title_full Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
title_fullStr Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
title_full_unstemmed Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
title_short Understanding the complexities in the adoption of the Rice Crop Manager tool in the Philippines
title_sort understanding the complexities in the adoption of the rice crop manager tool in the philippines
topic agricultural extension worker
rice crop manager
technology acceptance model
advisory services
ict in agriculture
technology uptake
url http://dx.doi.org/10.1080/14735903.2021.1934363
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