Starting a New Business? Assessing University Students’ Intentions towards Digital Entrepreneurship in Saudi Arabia

The creation of new businesses is vital to the economic prosperity and stability of developed and developing countries worldwide. Although three-quarters of adults in Saudi Arabia have perceived good opportunities to start new businesses, the country has recently experienced poor entrepreneurial gro...

Full description

Bibliographic Details
Main Author: Adel Alferaih
Format: Article
Language:English
Published: Elsevier 2022-11-01
Series:International Journal of Information Management Data Insights
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2667096822000301
Description
Summary:The creation of new businesses is vital to the economic prosperity and stability of developed and developing countries worldwide. Although three-quarters of adults in Saudi Arabia have perceived good opportunities to start new businesses, the country has recently experienced poor entrepreneurial growth. This study aims to assess the factors that influence students’ intentions to start new ventures using technological platforms after completing their education. It analyses the existing alternative research models and validates them using data collected from 763 students at a Saudi public university. The same data are then used to validate the proposed research model, revealing that it outperforms all alternative models. The findings indicate that attitude, subjective norm, perceived feasibility, perceived desirability, propensity to act, digital entrepreneurial education, and innovativeness are constructs which exert a significant influence on entrepreneurial intentions, while perceived behavioural control and self-efficacy significantly influence entrepreneurial behaviour. The indirect effects of attitude, subjective norm, perceived desirability, perceived feasibility, propensity to act, innovation, and digital entrepreneurial education on entrepreneurial behaviour through entrepreneurial intentions are also found to be significant. This paper makes a number of theoretical contributions and has implications for practice and government.
ISSN:2667-0968