NON-MUSLIM PERCEPTION OF ISLAMIC BANK: IS RELIGIOSITY MORE IMPORTANT THAN LOCATION, PROMOTION, & PRODUCTS
From a societal perspective, religion is one variable that contributes to economic growth. Islamic banks' brand image remained limited to Muslims, not to other consumers worldwide. Therefore, the point of this study is to examine the impact of religiosity on non-Muslims' perceptions of Isl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-06-01
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| Series: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Online Access: | https://e-journal.unair.ac.id/JEBIS/article/view/30799 |