Misperception and Cognition in Markets

We consider a market setting where a consumer holds either a naive or sophisticated perception of their preference over products. We introduce the concept of a cognitive equilibrium, in which the consumer can transition between the cognitive states of naiveté and sophistication depending on the degr...

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Main Author: Benjamin Young
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Games
Subjects:
Online Access:https://www.mdpi.com/2073-4336/13/6/71
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author Benjamin Young
author_facet Benjamin Young
author_sort Benjamin Young
collection DOAJ
description We consider a market setting where a consumer holds either a naive or sophisticated perception of their preference over products. We introduce the concept of a cognitive equilibrium, in which the consumer can transition between the cognitive states of naiveté and sophistication depending on the degree of exploitation in the market. We compare market outcomes under monopoly and competition. While competition unambiguously improves market outcomes when the consumer’s cognitive state is exogenous, it can strictly lower gains from trade when cognitive states are endogenously determined.
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spelling doaj.art-b1172127cca64dbc9a2bbe1c18bb0f002023-11-24T14:59:49ZengMDPI AGGames2073-43362022-10-011367110.3390/g13060071Misperception and Cognition in MarketsBenjamin Young0Economics Discipline Group, UTS Business School, University of Technology Sydney, Sydney 2007, AustraliaWe consider a market setting where a consumer holds either a naive or sophisticated perception of their preference over products. We introduce the concept of a cognitive equilibrium, in which the consumer can transition between the cognitive states of naiveté and sophistication depending on the degree of exploitation in the market. We compare market outcomes under monopoly and competition. While competition unambiguously improves market outcomes when the consumer’s cognitive state is exogenous, it can strictly lower gains from trade when cognitive states are endogenously determined.https://www.mdpi.com/2073-4336/13/6/71naivetésophisticationcognitionmarkets
spellingShingle Benjamin Young
Misperception and Cognition in Markets
Games
naiveté
sophistication
cognition
markets
title Misperception and Cognition in Markets
title_full Misperception and Cognition in Markets
title_fullStr Misperception and Cognition in Markets
title_full_unstemmed Misperception and Cognition in Markets
title_short Misperception and Cognition in Markets
title_sort misperception and cognition in markets
topic naiveté
sophistication
cognition
markets
url https://www.mdpi.com/2073-4336/13/6/71
work_keys_str_mv AT benjaminyoung misperceptionandcognitioninmarkets