Cooperation with autonomous machines through culture and emotion.

As machines that act autonomously on behalf of others-e.g., robots-become integral to society, it is critical we understand the impact on human decision-making. Here we show that people readily engage in social categorization distinguishing humans ("us") from machines ("them"), w...

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Bibliographic Details
Main Authors: Celso M de Melo, Kazunori Terada
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2019-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0224758
Description
Summary:As machines that act autonomously on behalf of others-e.g., robots-become integral to society, it is critical we understand the impact on human decision-making. Here we show that people readily engage in social categorization distinguishing humans ("us") from machines ("them"), which leads to reduced cooperation with machines. However, we show that a simple cultural cue-the ethnicity of the machine's virtual face-mitigated this bias for participants from two distinct cultures (Japan and United States). We further show that situational cues of affiliative intent-namely, expressions of emotion-overrode expectations of coalition alliances from social categories: When machines were from a different culture, participants showed the usual bias when competitive emotion was shown (e.g., joy following exploitation); in contrast, participants cooperated just as much with humans as machines that expressed cooperative emotion (e.g., joy following cooperation). These findings reveal a path for increasing cooperation in society through autonomous machines.
ISSN:1932-6203