| Summary: | <p>The modern era is analyzed as an era of crises. In the XX and XXI centuries, the crises intensified and became permanent. Crisis conditions are understood, on the one hand, emergency situations, and on the other – relationships within the framework of social conflict. Both occur during the coronavirus pandemic. The authorities, commercial structures, public organizations strive to develop and implement mechanisms for adapting the population to the crisis, which have both an economic and non-monetary nature. The article discusses social and communication campaigns that complement the measures to directly combat the pandemic and are aimed at optimizing crisis moods.</p>
<p>An overview of current research is given, examples of communication actions of state organizations at the federal and regional levels, commercial structures in various industries are given; the need to counteract fake information and conspiracy versions of the pandemic is justified.</p>
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