Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model

From 2017 to 2020, there has been a notable increase in Indonesia’s coffee exports. This expansion can be closely linked to the diplomatic efforts undertaken by the government. Research on the export competitiveness of Toraja coffee in the global market has not been widely found. The aim of this stu...

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Main Authors: Husain Andi Subhan, Umami Liza
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:E3S Web of Conferences
Online Access:https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_02037.pdf
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author Husain Andi Subhan
Umami Liza
author_facet Husain Andi Subhan
Umami Liza
author_sort Husain Andi Subhan
collection DOAJ
description From 2017 to 2020, there has been a notable increase in Indonesia’s coffee exports. This expansion can be closely linked to the diplomatic efforts undertaken by the government. Research on the export competitiveness of Toraja coffee in the global market has not been widely found. The aim of this study is to understand the competitiveness of Toraja coffee in the global market based on its competitive advantages and to identify the factors that may influence the performance of Toraja coffee’s export competitiveness in the global market. This research, we use Porter’s Diamond Model’s four dimensions to identify crucial development indicators to enhance the competitiveness of Toraja specialty coffee. The most recent data used in this study, which used secondary sources and a descriptive methodology, from 2018-2021. According to the data source of literature review which was publications from the Scopus database founded 25 document results with keywords: Toraja and coffee, processed by VOSviewer software, researchers finding that Toraja coffee relating to the competitiveness in the global market need to be explore more. The result of this research indicates that Toraja specialty coffee production is a superior product and provides the long-term well-being of the people of South Sulawesi.
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spelling doaj.art-b12b194606f1441ba9e257fc041575b32024-01-26T10:27:39ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014440203710.1051/e3sconf/202344402037e3sconf_iconard2023_02037Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond ModelHusain Andi Subhan0Umami Liza1International Relations Master Program, Universitas Muhammadiyah YogyakartaInternational Relations Master Program, Universitas Muhammadiyah YogyakartaFrom 2017 to 2020, there has been a notable increase in Indonesia’s coffee exports. This expansion can be closely linked to the diplomatic efforts undertaken by the government. Research on the export competitiveness of Toraja coffee in the global market has not been widely found. The aim of this study is to understand the competitiveness of Toraja coffee in the global market based on its competitive advantages and to identify the factors that may influence the performance of Toraja coffee’s export competitiveness in the global market. This research, we use Porter’s Diamond Model’s four dimensions to identify crucial development indicators to enhance the competitiveness of Toraja specialty coffee. The most recent data used in this study, which used secondary sources and a descriptive methodology, from 2018-2021. According to the data source of literature review which was publications from the Scopus database founded 25 document results with keywords: Toraja and coffee, processed by VOSviewer software, researchers finding that Toraja coffee relating to the competitiveness in the global market need to be explore more. The result of this research indicates that Toraja specialty coffee production is a superior product and provides the long-term well-being of the people of South Sulawesi.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_02037.pdf
spellingShingle Husain Andi Subhan
Umami Liza
Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
E3S Web of Conferences
title Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
title_full Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
title_fullStr Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
title_full_unstemmed Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
title_short Competitiveness of Toraja Specialty Coffee in the Global Market: Porter’s Diamond Model
title_sort competitiveness of toraja specialty coffee in the global market porter s diamond model
url https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_02037.pdf
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