The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan

The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan

There are many of foreign students who studying abroad are certainly present an opportunity in it self. Food business become one of the emerging opportunities yet have to address consumer needs. An international student who wants to buy food surely have their own criteria. It is not only about the t...

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Bibliographic Details
Main Authors: Anang Nur Ardiyanto, Chun-Nan Lin, Silvana Maulidah, Moh. Shadiqur Rahman, Mohammad Ilyas Shaleh
Format: Article
Language:English
Published: University of Brawijaya 2024-04-01
Series:Habitat
Subjects:
theory of planned behavior
purchase intention
halal food
muslim student
religiosity
Online Access:https://habitat.ub.ac.id/index.php/habitat/article/view/3619

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