Research on corporate reputation: A bibliometric review of 43 years (1977−2020)

Corporate reputation is vital in today’s uncertain and challenging business environment. It is crucial for firms’ long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to pe...

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Main Authors: Fatimah Noor Rashidah Mohd Sofian, Khairul Hafezad Abdullah, Ibrahim Mohd-Sabrun
Format: Article
Language:English
Published: Regional Information Center for Science and Technology (RICeST) 2023-04-01
Series:International Journal of Information Science and Management
Subjects:
Online Access:https://ijism.ricest.ac.ir/article_701420_9dd1f7306456d7661d77270bebf9dc7d.pdf
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author Fatimah Noor Rashidah Mohd Sofian
Khairul Hafezad Abdullah
Ibrahim Mohd-Sabrun
author_facet Fatimah Noor Rashidah Mohd Sofian
Khairul Hafezad Abdullah
Ibrahim Mohd-Sabrun
author_sort Fatimah Noor Rashidah Mohd Sofian
collection DOAJ
description Corporate reputation is vital in today’s uncertain and challenging business environment. It is crucial for firms’ long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to perform a bibliometric analysis to find the trends in corporate reputation publications, influential countries, institutions, sources, and scholars and propose a model that could impact corporate reputation. The keyword “corporate reputation” was used as it is a collective view of all stakeholders by using the TITLE-ABS-KEY, inserted with quotation marks. One thousand eight hundred seven publications from 1977 to 2020 were extracted from the Scopus database. Data were exported to Microsoft Excel, Publish or Perish (PoP), and VOSviewer. The trends show an increase in corporate reputation research, with most corporate reputation studies focusing on business, management, and accounting fields. The United States accounted for nearly half of the corporate reputation publications, with New York University being the most productive institution. Some of the scholars have been mentioned in this paper. A proposed model has been developed, comprising the corporate image, e-communication, stakeholder, philanthropy, and leadership as the variables that could impact corporate reputation. This model could be further explored using qualitative or case studies. Also, contingency theory could be explored in the corporate reputation area. This study’s contribution is to provide an overview to scholars on the corporate reputation research area.
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spelling doaj.art-b16262eeaf734590a01ec6eb2aa3db362023-05-27T04:41:35ZengRegional Information Center for Science and Technology (RICeST)International Journal of Information Science and Management2008-83022008-83102023-04-01212315410.22034/ijism.2023.1977558.0701420Research on corporate reputation: A bibliometric review of 43 years (1977−2020)Fatimah Noor Rashidah Mohd Sofian0Khairul Hafezad Abdullah1Ibrahim Mohd-Sabrun2Department of Finance Kulliyah of Economics and Management Sciences International Islamic University MalaysiaDepartment of Academic Affairs Universiti Teknologi MARA, Perlis Branch, Arau Campus, MalaysiaDepartment of Accounting Faculty of Economics and Business, Universiti Malaysia Sarawak, MalaysiaCorporate reputation is vital in today’s uncertain and challenging business environment. It is crucial for firms’ long-term viability, prominence in a competitive market, and relationship with the stakeholders. Research on corporate reputation has been increasing tremendously. This study aimed to perform a bibliometric analysis to find the trends in corporate reputation publications, influential countries, institutions, sources, and scholars and propose a model that could impact corporate reputation. The keyword “corporate reputation” was used as it is a collective view of all stakeholders by using the TITLE-ABS-KEY, inserted with quotation marks. One thousand eight hundred seven publications from 1977 to 2020 were extracted from the Scopus database. Data were exported to Microsoft Excel, Publish or Perish (PoP), and VOSviewer. The trends show an increase in corporate reputation research, with most corporate reputation studies focusing on business, management, and accounting fields. The United States accounted for nearly half of the corporate reputation publications, with New York University being the most productive institution. Some of the scholars have been mentioned in this paper. A proposed model has been developed, comprising the corporate image, e-communication, stakeholder, philanthropy, and leadership as the variables that could impact corporate reputation. This model could be further explored using qualitative or case studies. Also, contingency theory could be explored in the corporate reputation area. This study’s contribution is to provide an overview to scholars on the corporate reputation research area.https://ijism.ricest.ac.ir/article_701420_9dd1f7306456d7661d77270bebf9dc7d.pdfbibliometric analysiscorporate reputationpublish or perishvos viewer
spellingShingle Fatimah Noor Rashidah Mohd Sofian
Khairul Hafezad Abdullah
Ibrahim Mohd-Sabrun
Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
International Journal of Information Science and Management
bibliometric analysis
corporate reputation
publish or perish
vos viewer
title Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
title_full Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
title_fullStr Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
title_full_unstemmed Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
title_short Research on corporate reputation: A bibliometric review of 43 years (1977−2020)
title_sort research on corporate reputation a bibliometric review of 43 years 1977 2020
topic bibliometric analysis
corporate reputation
publish or perish
vos viewer
url https://ijism.ricest.ac.ir/article_701420_9dd1f7306456d7661d77270bebf9dc7d.pdf
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