Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry

Globally, as businesses grapple with uncertainties and challenges of growth and expansion, competitive intelligence failure has remained an obvious reality. This work therefore attempts to evaluate the intervening variables underlying the menace of competitive intelligence failure in the business wo...

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Main Authors: Ngboawaji Daniel Nte, Kenneth Nduka Omede, Shad Ahmad Khan
Format: Article
Language:English
Published: Universitas Jember 2023-09-01
Series:Jurnal Ekonomi Akuntansi dan Manajemen
Online Access:https://jurnal.unej.ac.id/index.php/JEAM/article/view/38785
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author Ngboawaji Daniel Nte
Kenneth Nduka Omede
Shad Ahmad Khan
author_facet Ngboawaji Daniel Nte
Kenneth Nduka Omede
Shad Ahmad Khan
author_sort Ngboawaji Daniel Nte
collection DOAJ
description Globally, as businesses grapple with uncertainties and challenges of growth and expansion, competitive intelligence failure has remained an obvious reality. This work therefore attempts to evaluate the intervening variables underlying the menace of competitive intelligence failure in the business world. Specifically, the study identifies the factors responsible for CI failures in the brewery industry in Nigeria. The identified factors include; lack of planning and management skills by managers and top company executives, faulty business decision making process and implementation by management and lack of coordinated organisational culture and political climate in the brewery industry in the country. In reaching these analytical premises, the study adopted a quantitative evaluation of some breweries in Nigeria to determine the pattern and trends of the competitive intelligence correlates and offered corresponding recommendations that will help to mitigate the menace of competitive failure in Nigeria. Key Words: Competitive Intelligence, Correlates, Failure, Nigeria, Brewery Industry
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spelling doaj.art-b170e06eabf049ca9965f35fb56519bb2023-10-12T13:54:54ZengUniversitas JemberJurnal Ekonomi Akuntansi dan Manajemen1412-53662459-98162023-09-0122212814710.19184/jeam.v22i2.3878538785Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery IndustryNgboawaji Daniel Nte0Kenneth Nduka Omede1Shad Ahmad Khan2Novena UniversityNovena UniversityUniversity of BuraimiGlobally, as businesses grapple with uncertainties and challenges of growth and expansion, competitive intelligence failure has remained an obvious reality. This work therefore attempts to evaluate the intervening variables underlying the menace of competitive intelligence failure in the business world. Specifically, the study identifies the factors responsible for CI failures in the brewery industry in Nigeria. The identified factors include; lack of planning and management skills by managers and top company executives, faulty business decision making process and implementation by management and lack of coordinated organisational culture and political climate in the brewery industry in the country. In reaching these analytical premises, the study adopted a quantitative evaluation of some breweries in Nigeria to determine the pattern and trends of the competitive intelligence correlates and offered corresponding recommendations that will help to mitigate the menace of competitive failure in Nigeria. Key Words: Competitive Intelligence, Correlates, Failure, Nigeria, Brewery Industryhttps://jurnal.unej.ac.id/index.php/JEAM/article/view/38785
spellingShingle Ngboawaji Daniel Nte
Kenneth Nduka Omede
Shad Ahmad Khan
Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
Jurnal Ekonomi Akuntansi dan Manajemen
title Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
title_full Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
title_fullStr Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
title_full_unstemmed Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
title_short Why Competitive Intelligence Fail: Interrogating the Correlates of CI Failure in the Nigerian Brewery Industry
title_sort why competitive intelligence fail interrogating the correlates of ci failure in the nigerian brewery industry
url https://jurnal.unej.ac.id/index.php/JEAM/article/view/38785
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