Quantitative analytical hierarchy process to marketing store location selection
The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the refe...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
|
| Series: | MATEC Web of Conferences |
| Online Access: | https://doi.org/10.1051/matecconf/201815401075 |
| _version_ | 1818332823718723584 |
|---|---|
| author | Harwati Utami Intan |
| author_facet | Harwati Utami Intan |
| author_sort | Harwati |
| collection | DOAJ |
| description | The selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Quantitative data are preferred to avoid inconsistency when using expert opinion. The AHP result optimum location among three alternatives places. |
| first_indexed | 2024-12-13T13:41:52Z |
| format | Article |
| id | doaj.art-b1808819ccca4eea82c2e455920e61a2 |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-13T13:41:52Z |
| publishDate | 2018-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-b1808819ccca4eea82c2e455920e61a22022-12-21T23:43:35ZengEDP SciencesMATEC Web of Conferences2261-236X2018-01-011540107510.1051/matecconf/201815401075matecconf_icet4sd2018_01075Quantitative analytical hierarchy process to marketing store location selectionHarwatiUtami IntanThe selection of Store to market the product is belong to Multi Criteria Decision Making problem. The criteria used have conflict of interest with each other to produce an optimal location. This research uses four important criteria to select new location of marketing store appropriate with the references: distance to location, competition level with competitor, number of potential customer, and location rent cost. Quantitative data is used to determine the optimum location with AHP method. Quantitative data are preferred to avoid inconsistency when using expert opinion. The AHP result optimum location among three alternatives places.https://doi.org/10.1051/matecconf/201815401075 |
| spellingShingle | Harwati Utami Intan Quantitative analytical hierarchy process to marketing store location selection MATEC Web of Conferences |
| title | Quantitative analytical hierarchy process to marketing store location selection |
| title_full | Quantitative analytical hierarchy process to marketing store location selection |
| title_fullStr | Quantitative analytical hierarchy process to marketing store location selection |
| title_full_unstemmed | Quantitative analytical hierarchy process to marketing store location selection |
| title_short | Quantitative analytical hierarchy process to marketing store location selection |
| title_sort | quantitative analytical hierarchy process to marketing store location selection |
| url | https://doi.org/10.1051/matecconf/201815401075 |
| work_keys_str_mv | AT harwati quantitativeanalyticalhierarchyprocesstomarketingstorelocationselection AT utamiintan quantitativeanalyticalhierarchyprocesstomarketingstorelocationselection |