Attitudes of young consumers towards international nostalgic brands – the comparative study
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2019-09-01
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| Series: | Economics & Sociology |
| Subjects: | |
| Online Access: | https://www.economics-sociology.eu/?694,en_attitudes-of-young-consumers-towards-international-nostalgic-brands-%E2%80%93-the-comparative-study |
| _version_ | 1818979956377518080 |
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| author | Magdalena Grebosz-Krawczyk |
| author_facet | Magdalena Grebosz-Krawczyk |
| author_sort | Magdalena Grebosz-Krawczyk |
| collection | DOAJ |
| first_indexed | 2024-12-20T17:07:46Z |
| format | Article |
| id | doaj.art-b1ae96dd442a4a14a23d53d19667cb21 |
| institution | Directory Open Access Journal |
| issn | 2071-789X 2306-3459 |
| language | English |
| last_indexed | 2024-12-20T17:07:46Z |
| publishDate | 2019-09-01 |
| publisher | Centre of Sociological Research, Szczecin, Poland |
| record_format | Article |
| series | Economics & Sociology |
| spelling | doaj.art-b1ae96dd442a4a14a23d53d19667cb212022-12-21T19:32:14ZengCentre of Sociological Research, Szczecin, PolandEconomics & Sociology2071-789X2306-34592019-09-0112310.14254/2071-789X.2019/12-3/12Attitudes of young consumers towards international nostalgic brands – the comparative studyMagdalena Grebosz-Krawczyk0Lodz University of Technologyhttps://www.economics-sociology.eu/?694,en_attitudes-of-young-consumers-towards-international-nostalgic-brands-%E2%80%93-the-comparative-studynostalgic brandconsumers’ attitudesqualitative researchFrancePoland |
| spellingShingle | Magdalena Grebosz-Krawczyk Attitudes of young consumers towards international nostalgic brands – the comparative study Economics & Sociology nostalgic brand consumers’ attitudes qualitative research France Poland |
| title | Attitudes of young consumers towards international nostalgic brands – the comparative study |
| title_full | Attitudes of young consumers towards international nostalgic brands – the comparative study |
| title_fullStr | Attitudes of young consumers towards international nostalgic brands – the comparative study |
| title_full_unstemmed | Attitudes of young consumers towards international nostalgic brands – the comparative study |
| title_short | Attitudes of young consumers towards international nostalgic brands – the comparative study |
| title_sort | attitudes of young consumers towards international nostalgic brands the comparative study |
| topic | nostalgic brand consumers’ attitudes qualitative research France Poland |
| url | https://www.economics-sociology.eu/?694,en_attitudes-of-young-consumers-towards-international-nostalgic-brands-%E2%80%93-the-comparative-study |
| work_keys_str_mv | AT magdalenagreboszkrawczyk attitudesofyoungconsumerstowardsinternationalnostalgicbrandsthecomparativestudy |