Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective
Maintaining durable and long-lasting relationships with customers is a key factor that is widely considered by marketing practitioners and company management. Therefore, this study aims to explore and examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, and pr...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-07-01
|
| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790231188242 |