Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective

Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective

Maintaining durable and long-lasting relationships with customers is a key factor that is widely considered by marketing practitioners and company management. Therefore, this study aims to explore and examine the factors (personal interest, trust, safety perceptions, E-transaction acceptance, and pr...

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Bibliographic Details
Main Authors: Muhammad Turki Alshurideh, Barween Al Kurdi, Haitham M Alzoubi, Iman A Akour, Samer Hamadneh, Ahmad Alhamad, Shanmugan Joghee
Format: Article
Language:English
Published: SAGE Publishing 2023-07-01
Series:International Journal of Engineering Business Management
Online Access:https://doi.org/10.1177/18479790231188242

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