L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement »
As a global leader in the language learning market, Duolingo pursues a development strategy centered upon artificial intelligence. This technology is supposed to enable it to reach a critical mass of users. The Nasdaq-quoted company exposes its strategy to investors through a flywheel metaphor, in w...
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| Format: | Article |
| Language: | fra |
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Centre National d'Enseignement à Distance
2023-12-01
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| Series: | Distances et Médiations des Savoirs |
| Subjects: | |
| Online Access: | http://journals.openedition.org/dms/9571 |
| _version_ | 1797360517753339904 |
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| author | Hubert Boët |
| author_facet | Hubert Boët |
| author_sort | Hubert Boët |
| collection | DOAJ |
| description | As a global leader in the language learning market, Duolingo pursues a development strategy centered upon artificial intelligence. This technology is supposed to enable it to reach a critical mass of users. The Nasdaq-quoted company exposes its strategy to investors through a flywheel metaphor, in which data analytics must maximize educational efficacy as well as user engagement. This article proposes to identify the role of AI in the firm’s strategy, between an organical growth lever and a financial speculation argument. Our methodology consists in deconstructing the promises made in each inferences of the flywheels, by analyzing the algorithms developed by the company and its financial results. This article highlights the contribution of AI in a process of “engagement industrialization”, which locates Duolingo on the forefront of the convergence between educational and cultural industries. |
| first_indexed | 2024-03-08T15:40:36Z |
| format | Article |
| id | doaj.art-b1b266452b7945379dc4733945a31156 |
| institution | Directory Open Access Journal |
| issn | 2264-7228 |
| language | fra |
| last_indexed | 2024-03-08T15:40:36Z |
| publishDate | 2023-12-01 |
| publisher | Centre National d'Enseignement à Distance |
| record_format | Article |
| series | Distances et Médiations des Savoirs |
| spelling | doaj.art-b1b266452b7945379dc4733945a311562024-01-09T15:06:21ZfraCentre National d'Enseignement à DistanceDistances et Médiations des Savoirs2264-72282023-12-0144L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement »Hubert BoëtAs a global leader in the language learning market, Duolingo pursues a development strategy centered upon artificial intelligence. This technology is supposed to enable it to reach a critical mass of users. The Nasdaq-quoted company exposes its strategy to investors through a flywheel metaphor, in which data analytics must maximize educational efficacy as well as user engagement. This article proposes to identify the role of AI in the firm’s strategy, between an organical growth lever and a financial speculation argument. Our methodology consists in deconstructing the promises made in each inferences of the flywheels, by analyzing the algorithms developed by the company and its financial results. This article highlights the contribution of AI in a process of “engagement industrialization”, which locates Duolingo on the forefront of the convergence between educational and cultural industries.http://journals.openedition.org/dms/9571online language learningartificial intelligenceadaptive learningeducational financializationeducational industrialization |
| spellingShingle | Hubert Boët L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » Distances et Médiations des Savoirs online language learning artificial intelligence adaptive learning educational financialization educational industrialization |
| title | L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » |
| title_full | L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » |
| title_fullStr | L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » |
| title_full_unstemmed | L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » |
| title_short | L’intelligence artificielle dans la stratégie de croissance de Duolingo : entre argument financier et levier d’industrialisation « par l’engagement » |
| title_sort | l intelligence artificielle dans la strategie de croissance de duolingo entre argument financier et levier d industrialisation par l engagement |
| topic | online language learning artificial intelligence adaptive learning educational financialization educational industrialization |
| url | http://journals.openedition.org/dms/9571 |
| work_keys_str_mv | AT hubertboet lintelligenceartificielledanslastrategiedecroissancededuolingoentreargumentfinancieretlevierdindustrialisationparlengagement |