Social Network: an online newspaper as a source of specialized information on tourism
This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulat...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação em Turismo
2014-11-01
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Series: | Revista Brasileira de Pesquisa em Turismo |
Subjects: | |
Online Access: | https://rbtur.org.br/rbtur/article/view/800 |
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author | Antônio Claret Guerra Marlusa Gosling Mariana de Freitas Coelho |
author_facet | Antônio Claret Guerra Marlusa Gosling Mariana de Freitas Coelho |
author_sort | Antônio Claret Guerra |
collection | DOAJ |
description | This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media. |
first_indexed | 2024-12-13T04:52:40Z |
format | Article |
id | doaj.art-b1c93994a5ec427dbdd3aba685249b32 |
institution | Directory Open Access Journal |
issn | 1982-6125 |
language | English |
last_indexed | 2024-12-13T04:52:40Z |
publishDate | 2014-11-01 |
publisher | Associação Nacional de Pós-Graduação em Turismo |
record_format | Article |
series | Revista Brasileira de Pesquisa em Turismo |
spelling | doaj.art-b1c93994a5ec427dbdd3aba685249b322022-12-21T23:58:58ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252014-11-018340341810.7784/rbtur.v8i3.800471Social Network: an online newspaper as a source of specialized information on tourismAntônio Claret GuerraMarlusa GoslingMariana de Freitas CoelhoThis paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media.https://rbtur.org.br/rbtur/article/view/800Rede SocialTurismoJornalismo especializado na internet. |
spellingShingle | Antônio Claret Guerra Marlusa Gosling Mariana de Freitas Coelho Social Network: an online newspaper as a source of specialized information on tourism Revista Brasileira de Pesquisa em Turismo Rede Social Turismo Jornalismo especializado na internet. |
title | Social Network: an online newspaper as a source of specialized information on tourism |
title_full | Social Network: an online newspaper as a source of specialized information on tourism |
title_fullStr | Social Network: an online newspaper as a source of specialized information on tourism |
title_full_unstemmed | Social Network: an online newspaper as a source of specialized information on tourism |
title_short | Social Network: an online newspaper as a source of specialized information on tourism |
title_sort | social network an online newspaper as a source of specialized information on tourism |
topic | Rede Social Turismo Jornalismo especializado na internet. |
url | https://rbtur.org.br/rbtur/article/view/800 |
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