Social Network: an online newspaper as a source of specialized information on tourism

This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulat...

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Main Authors: Antônio Claret Guerra, Marlusa Gosling, Mariana de Freitas Coelho
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação em Turismo 2014-11-01
Series:Revista Brasileira de Pesquisa em Turismo
Subjects:
Online Access:https://rbtur.org.br/rbtur/article/view/800
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author Antônio Claret Guerra
Marlusa Gosling
Mariana de Freitas Coelho
author_facet Antônio Claret Guerra
Marlusa Gosling
Mariana de Freitas Coelho
author_sort Antônio Claret Guerra
collection DOAJ
description This paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media.
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spelling doaj.art-b1c93994a5ec427dbdd3aba685249b322022-12-21T23:58:58ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252014-11-018340341810.7784/rbtur.v8i3.800471Social Network: an online newspaper as a source of specialized information on tourismAntônio Claret GuerraMarlusa GoslingMariana de Freitas CoelhoThis paper aims providing information for an objective assessment of the importance of social networks based on the internet as a source of information on tourism. The study was sustained with qualitative researches from the the Brazilian National Newspaper Association (ANJ), audits of the Circulation Verification Institute (IVC), interviews with journalists and an expert in digital media, and enquiries at “O Tempo” website . The chosen method was qualitative and exploratory, using a case study approach. The data collection comprehended documentary research and targeted interviews. Among the results, in the researched company it was identified the use of social networks by esteemed public of 8.8 million to 10.7 million people in the year of 2011. Also, the study recognized the exponential expansion of possibilities for direct contact with diverse audiences in the social networks environments, inducing the approximation and loyalty of the reader and the journalist. Also, social networks facilitate access to information, which enables the development of specific communication vehicles to these new media.https://rbtur.org.br/rbtur/article/view/800Rede SocialTurismoJornalismo especializado na internet.
spellingShingle Antônio Claret Guerra
Marlusa Gosling
Mariana de Freitas Coelho
Social Network: an online newspaper as a source of specialized information on tourism
Revista Brasileira de Pesquisa em Turismo
Rede Social
Turismo
Jornalismo especializado na internet.
title Social Network: an online newspaper as a source of specialized information on tourism
title_full Social Network: an online newspaper as a source of specialized information on tourism
title_fullStr Social Network: an online newspaper as a source of specialized information on tourism
title_full_unstemmed Social Network: an online newspaper as a source of specialized information on tourism
title_short Social Network: an online newspaper as a source of specialized information on tourism
title_sort social network an online newspaper as a source of specialized information on tourism
topic Rede Social
Turismo
Jornalismo especializado na internet.
url https://rbtur.org.br/rbtur/article/view/800
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AT marlusagosling socialnetworkanonlinenewspaperasasourceofspecializedinformationontourism
AT marianadefreitascoelho socialnetworkanonlinenewspaperasasourceofspecializedinformationontourism