Investigating the Effect of the Consumer's Perceived Value of Sustainable Marketing Features on the Willingness to Participate in Packaging Container Recycling
Sustainable marketing is one of the marketing innovations that flourished at the same time as environmental protection movements. The present study was conducted with the aim of investigating the effect of the consumer's perceived value of sustainable marketing characteristics (relative advanta...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University, Zahedan Branch
2023-05-01
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| Series: | مطالعات مدیریت و توسعه پایدار |
| Subjects: | |
| Online Access: | https://msds.zahedan.iau.ir/article_703007_ff7379a4428e942032488edccd081e07.pdf |