ASSESING ROMANIAN FARMERS’ MOTIVATION FOR DIGITALIZATION: A UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY (UTAUT) BASED RESEARCH MODEL
The digital agriculture adoption strive by farmers could be assimilated with the adoption efforts of the computer technologies (ICT) by their respective users in other professional fields. Therefore, this paper proposes the adaptation of the Unified Theory of Acceptance and Usage of Technology (UTAU...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Oradea Publishing House
2024-03-01
|
| Series: | Oradea Journal of Business and Economics |
| Subjects: | |
| Online Access: | https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2024/03/OJBE-91-98-112.pdf |