The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism

Assuming the Marxist intuition of linking subjectivity and work, we take the foucaultian path to think neoliberalism as a governmental reason that produces its own functional subjectivity, the entrepreneur of the self, who mobilizes the essence of the market through competition. Moving forward throu...

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Main Author: Émerson Pirola
Format: Article
Language:English
Published: Universidade Estadual de Londrina 2020-12-01
Series:Mediações: Revista de Ciências Sociais
Online Access:http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/39838
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author Émerson Pirola
author_facet Émerson Pirola
author_sort Émerson Pirola
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description Assuming the Marxist intuition of linking subjectivity and work, we take the foucaultian path to think neoliberalism as a governmental reason that produces its own functional subjectivity, the entrepreneur of the self, who mobilizes the essence of the market through competition. Moving forward through Lazzarato's critical approach, taking into account financialization and the society of control we come across the indebted subject as the main subjective product of neoliberalism. Then we introduce the concept of Doppelgänger to think the indebted subject as the double of the entrepreneur of the self, forming a constitutive relationship between these similar opposites. Subjectification occurs through this process that incarnates the conceptual characters of the neoliberal reason simultaneously, forming a disjunctive synthesis that shows the paradoxical nature of neoliberalism and the limit of its promises. Finally we briefly explore Lazzarato’s hypothesis that the appearance of the indebted subject would be a replacement of the entrepreneur of the self (rather than simultaneous), which would go along with the authoritarian or fascist tendency of current capitalism; but, ultimately, we end up arguing that, with the notion of Doppelgänger and the duplicity of the characters, we are facing a neoliberal continuity, even if “authoritarian”.
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spelling doaj.art-b1e5a188f10e45e1bf71fadb454cc4622022-12-22T04:17:18ZengUniversidade Estadual de LondrinaMediações: Revista de Ciências Sociais2176-66652020-12-01253675694The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of NeoliberalismÉmerson Pirola0https://orcid.org/0000-0003-2899-9103Pontifícia Universidade Católica do Rio Grande do SulAssuming the Marxist intuition of linking subjectivity and work, we take the foucaultian path to think neoliberalism as a governmental reason that produces its own functional subjectivity, the entrepreneur of the self, who mobilizes the essence of the market through competition. Moving forward through Lazzarato's critical approach, taking into account financialization and the society of control we come across the indebted subject as the main subjective product of neoliberalism. Then we introduce the concept of Doppelgänger to think the indebted subject as the double of the entrepreneur of the self, forming a constitutive relationship between these similar opposites. Subjectification occurs through this process that incarnates the conceptual characters of the neoliberal reason simultaneously, forming a disjunctive synthesis that shows the paradoxical nature of neoliberalism and the limit of its promises. Finally we briefly explore Lazzarato’s hypothesis that the appearance of the indebted subject would be a replacement of the entrepreneur of the self (rather than simultaneous), which would go along with the authoritarian or fascist tendency of current capitalism; but, ultimately, we end up arguing that, with the notion of Doppelgänger and the duplicity of the characters, we are facing a neoliberal continuity, even if “authoritarian”.http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/39838
spellingShingle Émerson Pirola
The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
Mediações: Revista de Ciências Sociais
title The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
title_full The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
title_fullStr The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
title_full_unstemmed The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
title_short The Indebted Subject as Doppelgänger of the Entrepreneur of the Self: Subjectification by Debt in the Crisis of Neoliberalism
title_sort indebted subject as doppelganger of the entrepreneur of the self subjectification by debt in the crisis of neoliberalism
url http://www.uel.br/revistas/uel/index.php/mediacoes/article/view/39838
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