La organización de eventos como estrategia identitaria y evocadora de imagen turística. Estudio de caso: Girona Temps de Flors
For the last 53 years the city of Girona organizes a massive event based on the floral art which, in its last occasions, has mobilized more than half million of visitors, many of them from all parts of Europe. Besides the flowers, the photography exhibitions or the audio-visual montages which, durin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2009-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/7109/PS0109_6.pdf |