Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence

The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Bank...

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Main Authors: Rula Hani AlHalaseh, Ziad Ayoub
Format: Article
Language:English
Published: EconJournals 2021-11-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/12520
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author Rula Hani AlHalaseh
Ziad Ayoub
author_facet Rula Hani AlHalaseh
Ziad Ayoub
author_sort Rula Hani AlHalaseh
collection DOAJ
description The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence. Keywords: Entrepreneurial Orientation, Organizational Excellence, Strategic Flexibility, Commercial Banks, Jordan. JEL Classifications: L1, L2, M1 DOI: https://doi.org/10.32479/irmm.12520
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spelling doaj.art-b1fcf0359e144f7481d85185a27287d92023-02-15T16:17:24ZengEconJournalsInternational Review of Management and Marketing2146-44052021-11-011165474Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational ExcellenceRula Hani AlHalaseh0Ziad AyoubMutah University The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence. Keywords: Entrepreneurial Orientation, Organizational Excellence, Strategic Flexibility, Commercial Banks, Jordan. JEL Classifications: L1, L2, M1 DOI: https://doi.org/10.32479/irmm.12520 https://econjournals.com/index.php/irmm/article/view/12520
spellingShingle Rula Hani AlHalaseh
Ziad Ayoub
Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
International Review of Management and Marketing
title Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
title_full Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
title_fullStr Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
title_full_unstemmed Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
title_short Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence
title_sort strategic flexibility mediating the impact of entrepreneurial orientation on organizational excellence
url https://econjournals.com/index.php/irmm/article/view/12520
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