Chinese VFR Travel in Budapest: The Hosts’ Roles
In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of h...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-08-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/3/3/44 |
| _version_ | 1797481850305773568 |
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| author | Rita Song-Agócs Gábor Michalkó |
| author_facet | Rita Song-Agócs Gábor Michalkó |
| author_sort | Rita Song-Agócs |
| collection | DOAJ |
| description | In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts. |
| first_indexed | 2024-03-09T22:20:26Z |
| format | Article |
| id | doaj.art-b200cbf4e38242a095b8dd4639dc2a8b |
| institution | Directory Open Access Journal |
| issn | 2673-5768 |
| language | English |
| last_indexed | 2024-03-09T22:20:26Z |
| publishDate | 2022-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj.art-b200cbf4e38242a095b8dd4639dc2a8b2023-11-23T19:14:52ZengMDPI AGTourism and Hospitality2673-57682022-08-013372073210.3390/tourhosp3030044Chinese VFR Travel in Budapest: The Hosts’ RolesRita Song-Agócs0Gábor Michalkó1Doctoral School of Business and Management, Corvinus University of Budapest, 1093 Budapest, HungaryInstitute of Sustainable Development, Corvinus University of Budapest, 1093 Budapest, HungaryIn recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts.https://www.mdpi.com/2673-5768/3/3/44visiting friends and relativesVFR travelChinese hostsHungaryguanxi |
| spellingShingle | Rita Song-Agócs Gábor Michalkó Chinese VFR Travel in Budapest: The Hosts’ Roles Tourism and Hospitality visiting friends and relatives VFR travel Chinese hosts Hungary guanxi |
| title | Chinese VFR Travel in Budapest: The Hosts’ Roles |
| title_full | Chinese VFR Travel in Budapest: The Hosts’ Roles |
| title_fullStr | Chinese VFR Travel in Budapest: The Hosts’ Roles |
| title_full_unstemmed | Chinese VFR Travel in Budapest: The Hosts’ Roles |
| title_short | Chinese VFR Travel in Budapest: The Hosts’ Roles |
| title_sort | chinese vfr travel in budapest the hosts roles |
| topic | visiting friends and relatives VFR travel Chinese hosts Hungary guanxi |
| url | https://www.mdpi.com/2673-5768/3/3/44 |
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