MARKETING OF RADIO PROGRAMS ON SOCIAL MEDIA: EXAMPLE OF SHOW RADIO CHAT WITH NIHAT
The purpose of this study is to show the program and programmer presentation and marketing of Radio channels in Turkey to the internet environment with the effect of the developing technology and show how the presentation of the radio program and programmer takes place in social media marketing thro...
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| Format: | Article |
| Language: | English |
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İstanbul Aydin University
2017-04-01
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| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2018/01/iaud_v09i2003.pdf |
| Summary: | The purpose of this study is to show the program and programmer presentation and marketing of Radio channels in Turkey to the internet environment with the effect of the developing technology and show how the presentation of the radio program and programmer takes place in social media marketing through
social media content. After giving information about the development of the radio in the workshop, marketing of the radio program and programmer with social media has been investigated by taking instagram and twitter. This study examines the marketing of radio program in terms of digital consumption concept and framework of new media economics and reveals similarities and differences among other radio programs and programmers marketed in social media environment in competition environment. |
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| ISSN: | 1309-1352 2149-0074 |