Rapid discovery of optimal messages for behavioral intervention: the case of Hungary and Covid-19

Rapid discovery of optimal messages for behavioral intervention: the case of Hungary and Covid-19

The right messaging plays an important role in the fight against the spread of COVID-19. The present study aims at uncovering the way people think about governmental measures against COVID-19. Two hundred and sixteen Hungarians participated in this on-line study. A conjoint-based experimental design...

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Bibliographic Details
Main Authors: Gillie Gabay, Attila Gere, Orsolya Fehér, Nick Bellissimo, Howard Moskowitz
Format: Article
Language:English
Published: Elsevier 2021-12-01
Series:Heliyon
Subjects:
COVID-19
Communication
Conjoint
Mindset-segmentation
Regression
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021026384

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