The Interrelation of Perceived and Unconscious Reactions in the Situation of the Rank Assessment of Preferences Among Several Alternatives
A pilot experiment was conducted to determine the nature of electro-dermal activity in a situation where a person evaluates several more or less close alternatives, choosing the most preferred one for him. We often find ourselves in such situations, choosing one or another product for pur...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Moscow State University of Psychology and Education
2020-01-01
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| Series: | Экспериментальная психология |
| Online Access: | https://psyjournals.ru/en/exp/2020/n4/Meshcheryakov_Nazarov_et_al.shtml |