The Interrelation of Perceived and Unconscious Reactions in the Situation of the Rank Assessment of Preferences Among Several Alternatives
A pilot experiment was conducted to determine the nature of electro-dermal activity in a situation where a person evaluates several more or less close alternatives, choosing the most preferred one for him. We often find ourselves in such situations, choosing one or another product for pur...
Main Authors: | B.G. Meshcheryakov, A.I. Nazarov, N.V. Rychagova, S.N. Rychagov |
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Format: | Article |
Language: | Russian |
Published: |
Moscow State University of Psychology and Education
2020-01-01
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Series: | Экспериментальная психология |
Online Access: | https://psyjournals.ru/en/exp/2020/n4/Meshcheryakov_Nazarov_et_al.shtml |
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