Wine Tourism in the Valencian Community: A Comparative Analysis

Wine tourism is increasingly considered as a strategic element in the wine producing countries of the Old World. In the case of Spain, several researchers have studied the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of...

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Main Authors: Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Javier Martínez-Falcó, Armand Gilinsky
Format: Article
Language:English
Published: Instituto Universitario de Investigaciones Turísticas 2024-01-01
Series:Investigaciones Turísticas
Subjects:
Online Access:https://investigacionesturisticas.ua.es/article/view/23417
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author Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Javier Martínez-Falcó
Armand Gilinsky
author_facet Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Javier Martínez-Falcó
Armand Gilinsky
author_sort Bartolomé Marco-Lajara
collection DOAJ
description Wine tourism is increasingly considered as a strategic element in the wine producing countries of the Old World. In the case of Spain, several researchers have studied the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens and the respect for the environment. However, to the best of our knowledge, there are no previous studies that have analyzed in a unified way the wine routes of the Region of Valencia, that is, the wine routes of Alicante and Utiel-Requena. To overcome this research gap, the study comparably analyzes these wine routes in terms of attracting wine tourists and the economic impact generated in the period 2017-2021, also relativizing the data to the average of the total Spanish wine routes. The results of the research show that both routes attract a lower number of wine tourists than the average of the Spanish wine routes. In addition, it should be noted that the Utiel-Requena route generated a higher economic impact compared to the Alicante wine route between 2017-2019, with this trend reversing in 2019. This study, therefore, contributes to the improvement of scientific knowledge in several ways, given that, first, the research provides new knowledge in the field of wine tourism in Spain and, second, there are no previous studies that have analyzed in a unified way the wine routes in the Region of Valencia.
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spelling doaj.art-b2403089e90c461ba5e6d4af1879858c2024-02-06T07:57:16ZengInstituto Universitario de Investigaciones TurísticasInvestigaciones Turísticas2174-56092024-01-0127295210.14198/INTURI.2341721036Wine Tourism in the Valencian Community: A Comparative AnalysisBartolomé Marco-Lajara0https://orcid.org/0000-0001-8811-9118Patrocinio Zaragoza-Sáez1https://orcid.org/0000-0002-6829-1225Javier Martínez-Falcó2https://orcid.org/0000-0001-9004-5816Armand Gilinsky3https://orcid.org/0000-0001-8650-9825University of AlicanteUniversity of AlicanteUniversity of AlicanteSonoma State UniversityWine tourism is increasingly considered as a strategic element in the wine producing countries of the Old World. In the case of Spain, several researchers have studied the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens and the respect for the environment. However, to the best of our knowledge, there are no previous studies that have analyzed in a unified way the wine routes of the Region of Valencia, that is, the wine routes of Alicante and Utiel-Requena. To overcome this research gap, the study comparably analyzes these wine routes in terms of attracting wine tourists and the economic impact generated in the period 2017-2021, also relativizing the data to the average of the total Spanish wine routes. The results of the research show that both routes attract a lower number of wine tourists than the average of the Spanish wine routes. In addition, it should be noted that the Utiel-Requena route generated a higher economic impact compared to the Alicante wine route between 2017-2019, with this trend reversing in 2019. This study, therefore, contributes to the improvement of scientific knowledge in several ways, given that, first, the research provides new knowledge in the field of wine tourism in Spain and, second, there are no previous studies that have analyzed in a unified way the wine routes in the Region of Valencia.https://investigacionesturisticas.ua.es/article/view/23417wine tourismwine routeswine industryregion of valenciaeconomic impact
spellingShingle Bartolomé Marco-Lajara
Patrocinio Zaragoza-Sáez
Javier Martínez-Falcó
Armand Gilinsky
Wine Tourism in the Valencian Community: A Comparative Analysis
Investigaciones Turísticas
wine tourism
wine routes
wine industry
region of valencia
economic impact
title Wine Tourism in the Valencian Community: A Comparative Analysis
title_full Wine Tourism in the Valencian Community: A Comparative Analysis
title_fullStr Wine Tourism in the Valencian Community: A Comparative Analysis
title_full_unstemmed Wine Tourism in the Valencian Community: A Comparative Analysis
title_short Wine Tourism in the Valencian Community: A Comparative Analysis
title_sort wine tourism in the valencian community a comparative analysis
topic wine tourism
wine routes
wine industry
region of valencia
economic impact
url https://investigacionesturisticas.ua.es/article/view/23417
work_keys_str_mv AT bartolomemarcolajara winetourisminthevalenciancommunityacomparativeanalysis
AT patrociniozaragozasaez winetourisminthevalenciancommunityacomparativeanalysis
AT javiermartinezfalco winetourisminthevalenciancommunityacomparativeanalysis
AT armandgilinsky winetourisminthevalenciancommunityacomparativeanalysis