The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran)
Exports play an effective role in the economic development of countries. Information about the needs, tastes and preferences of consumers in foreign markets is one of the most important principles of sustainability in global markets and enhancing export performance. The aim of this study was to eval...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2014-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-890-1&slc_lang=en&sid=1 |
| _version_ | 1827835603364872192 |
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| author | maasume akbarinejad manije gharache m.reza karimi alavije |
| author_facet | maasume akbarinejad manije gharache m.reza karimi alavije |
| author_sort | maasume akbarinejad |
| collection | DOAJ |
| description | Exports play an effective role in the economic development of countries. Information about the needs, tastes and preferences of consumers in foreign markets is one of the most important principles of sustainability in global markets and enhancing export performance. The aim of this study was to evaluate the potential impact of market orientation exporters in international business relations, with special emphasis on interdependence, cooperation and communication distance, and the impact of on export performance. In order to measure the variables of this research, a questionnaire has been examined Among the 118 active exporters of handy crafts people in Tehran. Validity of using the symbolic (content) method and reliability of the questionnaire was confirmed by using Cronbach's alpha method . this research is application and desciptive and one kind of correlation structure. To test hypotheses method multiple linear regression and structural equation modeling was used. 7 hypotheses were examined in this study, three hypotheses were confirmed, three hypotheses were confirmed and four hypotheses were rejected. The results showed that the orientation of cooperation between exporters and foreign buyers are promoted while the communication distance and reduce dependency and the meaningful relation among cooperation, dependency, foreign relations and export performance orientation was not founded. |
| first_indexed | 2024-03-12T06:11:58Z |
| format | Article |
| id | doaj.art-b2403ebe0e7a4102b73dd476e291890b |
| institution | Directory Open Access Journal |
| issn | 2228-7744 |
| language | fas |
| last_indexed | 2024-03-12T06:11:58Z |
| publishDate | 2014-03-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | تحقیقات بازار یابی نوین |
| spelling | doaj.art-b2403ebe0e7a4102b73dd476e291890b2023-09-03T02:58:19ZfasUniversity of Isfahanتحقیقات بازار یابی نوین2228-77442014-03-01347659The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran)maasume akbarinejad0manije gharache1m.reza karimi alavije2 shahid beheshti university alame university Exports play an effective role in the economic development of countries. Information about the needs, tastes and preferences of consumers in foreign markets is one of the most important principles of sustainability in global markets and enhancing export performance. The aim of this study was to evaluate the potential impact of market orientation exporters in international business relations, with special emphasis on interdependence, cooperation and communication distance, and the impact of on export performance. In order to measure the variables of this research, a questionnaire has been examined Among the 118 active exporters of handy crafts people in Tehran. Validity of using the symbolic (content) method and reliability of the questionnaire was confirmed by using Cronbach's alpha method . this research is application and desciptive and one kind of correlation structure. To test hypotheses method multiple linear regression and structural equation modeling was used. 7 hypotheses were examined in this study, three hypotheses were confirmed, three hypotheses were confirmed and four hypotheses were rejected. The results showed that the orientation of cooperation between exporters and foreign buyers are promoted while the communication distance and reduce dependency and the meaningful relation among cooperation, dependency, foreign relations and export performance orientation was not founded.http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-890-1&slc_lang=en&sid=1market orientation perceived export performance international business relationshipshandicraft |
| spellingShingle | maasume akbarinejad manije gharache m.reza karimi alavije The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) تحقیقات بازار یابی نوین market orientation perceived export performance international business relationships handicraft |
| title | The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) |
| title_full | The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) |
| title_fullStr | The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) |
| title_full_unstemmed | The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) |
| title_short | The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran) |
| title_sort | effect of market orientation and international business relationship on export performance case study of the handicraft industry in tehran |
| topic | market orientation perceived export performance international business relationships handicraft |
| url | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-890-1&slc_lang=en&sid=1 |
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