Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence
In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming and viewers' live streaming experience....
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-08-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953484/full |
| _version_ | 1818499132836282368 |
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| author | Wenchi Zhang |
| author_facet | Wenchi Zhang |
| author_sort | Wenchi Zhang |
| collection | DOAJ |
| description | In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming and viewers' live streaming experience. Specifically, this study aims to explore the correlation between Para-social Relationships, Social Presence, and gift-giving in the context of China. Based on the survey and interview of the viewer on Douyu, a Chinese live streaming platform, this study found that there is only a weak to a medium correlation between para-social relationships and viewers' gift-giving behavior. The correlation between social presence and gift-giving was even weaker. Although the conclusion of this study may be affected by the sample size limitation, it can still provide a reference for the current research on gift-giving on Chinese live streaming platforms. |
| first_indexed | 2024-12-10T20:25:08Z |
| format | Article |
| id | doaj.art-b2490ab399154909838c3ae993091f53 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-10T20:25:08Z |
| publishDate | 2022-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-b2490ab399154909838c3ae993091f532022-12-22T01:34:53ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-08-011310.3389/fpsyg.2022.953484953484Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presenceWenchi ZhangIn China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming and viewers' live streaming experience. Specifically, this study aims to explore the correlation between Para-social Relationships, Social Presence, and gift-giving in the context of China. Based on the survey and interview of the viewer on Douyu, a Chinese live streaming platform, this study found that there is only a weak to a medium correlation between para-social relationships and viewers' gift-giving behavior. The correlation between social presence and gift-giving was even weaker. Although the conclusion of this study may be affected by the sample size limitation, it can still provide a reference for the current research on gift-giving on Chinese live streaming platforms.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953484/fullgame live streamingstreamersgift-givingpara-social relationshipDouyusocial presence |
| spellingShingle | Wenchi Zhang Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence Frontiers in Psychology game live streaming streamers gift-giving para-social relationship Douyu social presence |
| title | Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence |
| title_full | Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence |
| title_fullStr | Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence |
| title_full_unstemmed | Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence |
| title_short | Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence |
| title_sort | understanding gift giving in game live streaming on douyu an evaluation of psr social presence |
| topic | game live streaming streamers gift-giving para-social relationship Douyu social presence |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.953484/full |
| work_keys_str_mv | AT wenchizhang understandinggiftgivingingamelivestreamingondouyuanevaluationofpsrsocialpresence |