An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

AbstractThis study presents a bibliometric analysis of digital marketing research within small and medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 publications from the Scopus database, it aims to provide a comprehensive overview of the field’s evolution and current rese...

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Bibliographic Details
Main Authors: Nisful Laila, Puji Sucia Sukmaningrum, Wan Azman Saini Wan Ngah, Luthfi Nur Rosyidi, Indah Rahmawati
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Digital marketing
technology
small and medium-sized enterprises
bibliometric analysis
VOSviewer
Biblioshiny
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2336565

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2336565

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