PENGARUH WORD OF MOUTH, CITRA DESTINASI DAN BRAND IMAGE TERHADAP KEPUTUSAN KONSUMEN DALAM MEMILIH LEMBAGA KURSUS BAHASA ARAB DI KOTA PARE - KEDIRI
This study aims to determine how much influence word of mouth, destination image and brand image have on consumer decisions. The population in this study were consumers, namely students who carried out Arabic language courses in the city of Pare, Kediri, as many as 81 respondents, because the popula...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
STAIN Kudus
2020-08-01
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| Series: | Equilibrium: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | https://journal.iainkudus.ac.id/index.php/equilibrium/article/view/8066 |