THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY

A television program is usually equipped with an opening teaser as the identity of the program. The opening teaser on TVONE's show, entitled "Dua Sisi" (Two Sides) looks simple but interesting to study. This research focuses on the meaning of the sign in the opening teaser of "Du...

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Main Author: Dina Dwika Oktora
Format: Article
Language:English
Published: Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta 2020-12-01
Series:Capture
Subjects:
Online Access:https://jurnal.isi-ska.ac.id/index.php/capture/article/view/3264
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author Dina Dwika Oktora
author_facet Dina Dwika Oktora
author_sort Dina Dwika Oktora
collection DOAJ
description A television program is usually equipped with an opening teaser as the identity of the program. The opening teaser on TVONE's show, entitled "Dua Sisi" (Two Sides) looks simple but interesting to study. This research focuses on the meaning of the sign in the opening teaser of "Dua Sisi". This study used a qualitative descriptive approach. Data collection used purposive sampling technique, and data analysis used Rolland Barthes' Semiotics. The results showed that the meaning of the signs contained in this event had denotative and connotative meanings in accordance with the function of the opening teaser as the identity of the program.
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spelling doaj.art-b25fc19ec89448b6b21504e927289ace2022-12-22T03:00:41ZengJurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) SurakartaCapture2086-308X2338-428X2020-12-01121637110.33153/capture.v12i1.32642610THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITYDina Dwika Oktora0Sekolah Tinggi Multi Media "MMTC" YogyakartaA television program is usually equipped with an opening teaser as the identity of the program. The opening teaser on TVONE's show, entitled "Dua Sisi" (Two Sides) looks simple but interesting to study. This research focuses on the meaning of the sign in the opening teaser of "Dua Sisi". This study used a qualitative descriptive approach. Data collection used purposive sampling technique, and data analysis used Rolland Barthes' Semiotics. The results showed that the meaning of the signs contained in this event had denotative and connotative meanings in accordance with the function of the opening teaser as the identity of the program.https://jurnal.isi-ska.ac.id/index.php/capture/article/view/3264sign meaningopenig teaserprogram identity
spellingShingle Dina Dwika Oktora
THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
Capture
sign meaning
openig teaser
program identity
title THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
title_full THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
title_fullStr THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
title_full_unstemmed THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
title_short THE MEANING OF OPENING TEASER OF THE TALK-SHOW DUA SISI AS PROGRAM IDENTITY
title_sort meaning of opening teaser of the talk show dua sisi as program identity
topic sign meaning
openig teaser
program identity
url https://jurnal.isi-ska.ac.id/index.php/capture/article/view/3264
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