| Summary: | The growing awareness of the importance of data and statistics, especially over the past decade, has become a top concern for many who work in higher education. This article describes the efforts of one library to introduce and promote an annual international event, Love Data Week, at a mid-size public university from 2018 to 2021. Included in this discussion is the development of a Love Data Week web page, the creation of a range of Love Data Week workshops, the introduction of a single, campus wide engagement activity—the Data Challenge—and the impact of COVID-19 restrictions. Promotional strategies reviewed include both physical and virtual materials. The article concludes with planned future changes.
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