Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis

Objectives: To explore the role of media during mass casualty events and its impact on the people. Method: The qualitative thematic content analysis was conducted at Jinnah Sindh Medical University, Karachi, from 2018 to 2020 and comprised semi-structured in-depth interviews and focus group discu...

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Main Authors: Mehjabeen Musharraf, Ambreen Aslam, Lubna Baig
Format: Article
Language:English
Published: Pakistan Medical Association 2022-01-01
Series:Journal of the Pakistan Medical Association
Online Access:https://www.ojs.jpma.org.pk/index.php/public_html/article/view/166
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author Mehjabeen Musharraf
Ambreen Aslam
Lubna Baig
author_facet Mehjabeen Musharraf
Ambreen Aslam
Lubna Baig
author_sort Mehjabeen Musharraf
collection DOAJ
description Objectives: To explore the role of media during mass casualty events and its impact on the people. Method: The qualitative thematic content analysis was conducted at Jinnah Sindh Medical University, Karachi, from 2018 to 2020 and comprised semi-structured in-depth interviews and focus group discussions involving participants from the health sector and policymakers at the provincial level. Besides, frontline workers such as the ambulance drivers and the first-aid-givers were also included. Data was subjected to conventional content analysis to generate themes. Results: There were 5 in-depth interviews and 4 focus group discussions in the study. Qualitative analysis revealed that the media has a great deal to do in times of a disaster. The media is the strongest weapon and largely impacts people's mind and behaviour, but it has been playing with their emotions and creating unrest among them. Conclusion: There is a need for the policymakers to set guidelines and define the role of the media in times of a disaster. Key Words: Mass casualty, Media, Catastrophe. Continue..
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spelling doaj.art-b28f876cd49a48ddb2b5dfcfb7b008eb2023-05-25T04:23:20ZengPakistan Medical AssociationJournal of the Pakistan Medical Association0030-99822022-01-0172510.47391/JPMA.166Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysisMehjabeen Musharraf0Ambreen Aslam 1Lubna Baig2Department of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, PakistanDepartment of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, PakistanDepartment of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, Pakistan Objectives: To explore the role of media during mass casualty events and its impact on the people. Method: The qualitative thematic content analysis was conducted at Jinnah Sindh Medical University, Karachi, from 2018 to 2020 and comprised semi-structured in-depth interviews and focus group discussions involving participants from the health sector and policymakers at the provincial level. Besides, frontline workers such as the ambulance drivers and the first-aid-givers were also included. Data was subjected to conventional content analysis to generate themes. Results: There were 5 in-depth interviews and 4 focus group discussions in the study. Qualitative analysis revealed that the media has a great deal to do in times of a disaster. The media is the strongest weapon and largely impacts people's mind and behaviour, but it has been playing with their emotions and creating unrest among them. Conclusion: There is a need for the policymakers to set guidelines and define the role of the media in times of a disaster. Key Words: Mass casualty, Media, Catastrophe. Continue.. https://www.ojs.jpma.org.pk/index.php/public_html/article/view/166
spellingShingle Mehjabeen Musharraf
Ambreen Aslam
Lubna Baig
Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
Journal of the Pakistan Medical Association
title Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
title_full Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
title_fullStr Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
title_full_unstemmed Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
title_short Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
title_sort role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis
url https://www.ojs.jpma.org.pk/index.php/public_html/article/view/166
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AT lubnabaig roleofmediaandthemediahypesintheaftermathofmasscasualtyincidentsaqualitativethematiccontentanalysis