Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU
Drawing on qualitative data from a mixed-method study, this paper analyses 30 cases to find out, how and why young adults in Austria engage in media coverage on the EU. The analyses shows that young people react quite differently to media reports on this topic. While some pay attention, actively sea...
| Main Author: | |
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| Format: | Article |
| Language: | ces |
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Masaryk University, Faculty of Social Studies
2019-01-01
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| Series: | Sociální studia |
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| Online Access: | https://journals.muni.cz/socialni_studia/article/view/11462 |
| _version_ | 1818507239776845824 |
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| author | Christina Ortner |
| author_facet | Christina Ortner |
| author_sort | Christina Ortner |
| collection | DOAJ |
| description | Drawing on qualitative data from a mixed-method study, this paper analyses 30 cases
to find out, how and why young adults in Austria engage in media coverage on the EU. The analyses
shows that young people react quite differently to media reports on this topic. While some pay attention,
actively search for information and intensively deal with EU content (cognitive engagement), others do not
follow European affairs but react emotional when they come across it (affective engagement). The third
group is characterised by a very low overall level of engagement. Both, intensity and form of engagement
depend on young people’s satisfaction with EU media coverage, their general relation to information
media, politics and the EU and their willingness to make efforts. Finally, the data suggest that political
cynicism does not necessarily lead to disengagement, but rather to a more emotional and less constructive
form of engagement. |
| first_indexed | 2024-12-10T22:15:46Z |
| format | Article |
| id | doaj.art-b2938a124163406683a810d0a7cac327 |
| institution | Directory Open Access Journal |
| issn | 1214-813X 1803-6104 |
| language | ces |
| last_indexed | 2024-12-10T22:15:46Z |
| publishDate | 2019-01-01 |
| publisher | Masaryk University, Faculty of Social Studies |
| record_format | Article |
| series | Sociální studia |
| spelling | doaj.art-b2938a124163406683a810d0a7cac3272022-12-22T01:31:28ZcesMasaryk University, Faculty of Social StudiesSociální studia1214-813X1803-61042019-01-0115210865Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EUChristina Ortner0University of Applied Science Upper AustriaDrawing on qualitative data from a mixed-method study, this paper analyses 30 cases to find out, how and why young adults in Austria engage in media coverage on the EU. The analyses shows that young people react quite differently to media reports on this topic. While some pay attention, actively search for information and intensively deal with EU content (cognitive engagement), others do not follow European affairs but react emotional when they come across it (affective engagement). The third group is characterised by a very low overall level of engagement. Both, intensity and form of engagement depend on young people’s satisfaction with EU media coverage, their general relation to information media, politics and the EU and their willingness to make efforts. Finally, the data suggest that political cynicism does not necessarily lead to disengagement, but rather to a more emotional and less constructive form of engagement.https://journals.muni.cz/socialni_studia/article/view/11462media engagementaudience engagementpolitical engagementyoung peopleEuropean UnionEUmedia |
| spellingShingle | Christina Ortner Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU Sociální studia media engagement audience engagement political engagement young people European Union EU media |
| title | Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU |
| title_full | Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU |
| title_fullStr | Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU |
| title_full_unstemmed | Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU |
| title_short | Cognitive, Affective, or No Engagement? How Young Adults in Austria Deal with Media Coverage on the EU |
| title_sort | cognitive affective or no engagement how young adults in austria deal with media coverage on the eu |
| topic | media engagement audience engagement political engagement young people European Union EU media |
| url | https://journals.muni.cz/socialni_studia/article/view/11462 |
| work_keys_str_mv | AT christinaortner cognitiveaffectiveornoengagementhowyoungadultsinaustriadealwithmediacoverageontheeu |