Pengaruh hallyu wave, brand ambassador, brand image dan wom terhadap keputusan pembelian pada mie sedap selection korean spicy chicken

Keputusan pembelian pastinya tidak dapat dipisahkan dari sifat seorang konsumen, sehingga masing-masing dari konsumen memiliki faktor pendukung atau alasan yang berbeda dalam pengambilan keputusan pembelian. Faktor-faktor tersebut diantaranya adalah faktor internal dan eksternal. Penelitian ini bert...

Bibliografiset tiedot
Päätekijät:	Inda Liya, Karmila Karmila, Heru Budiono
Aineistotyyppi:	Artikkeli
Kieli:	English
Julkaistu:	Islamic Business Management Program, Faculty of Islamic Economics and Business, UIN Raden Intan Lampung 2021-01-01
Sarja:	Revenue
Aiheet:	hallyu wave, brand ambassador, brand image, wom, keputusan pembelian.
Linkit:	https://ejournal.radenintan.ac.id/index.php/RJMBI/article/view/7700

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