DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT
The digital revolution has changed and con- tinues to fundamentally change every human activity, whether we refer to economics, innovation, educa- tion, health, or governance, having an evergrowing pace. The Internet, mobile phones or other tools that collect, store, and distribute digital info...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of the Economic Studies of Moldova
2023-03-01
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| Series: | Economica |
| Subjects: | |
| Online Access: | https://irek.ase.md/xmlui/bitstream/handle/123456789/2648/Belostecinic_Jomir_%20ECONOMICA%201%20%202023.pdf?sequence=1&isAllowed=y |
| _version_ | 1827942977301905408 |
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| author | Gr. BELOSTECINIC Eudochia JOMIR |
| author_facet | Gr. BELOSTECINIC Eudochia JOMIR |
| author_sort | Gr. BELOSTECINIC |
| collection | DOAJ |
| description | The digital revolution has changed and con-
tinues to fundamentally change every human activity,
whether we refer to economics, innovation, educa-
tion, health, or governance, having an evergrowing
pace. The Internet, mobile phones or other tools
that collect, store, and distribute digital information
rapidly spread around the world, both in eco-
nomically developed and developing countries, and
the online and mobile environments, thus, database
creation, data mining, automation, remote commu-
nications, and others are keywords for modern
technologies and resources. The digitization pro-
cesses significantly influence the business models in
their entirety, the marketing activity being no
exception. In this regard, the impact of digitisation
on the content of the modern marketing concept, the
benefits for companies and customers, and the
practical application of digitisation with reference to
the components of the marketing mix are of parti-
cular importance. |
| first_indexed | 2024-03-13T10:07:47Z |
| format | Article |
| id | doaj.art-b2afc99260be49eeb2228c5b8e711873 |
| institution | Directory Open Access Journal |
| issn | 1810-9136 |
| language | English |
| last_indexed | 2024-03-13T10:07:47Z |
| publishDate | 2023-03-01 |
| publisher | Academy of the Economic Studies of Moldova |
| record_format | Article |
| series | Economica |
| spelling | doaj.art-b2afc99260be49eeb2228c5b8e7118732023-05-22T09:56:29ZengAcademy of the Economic Studies of MoldovaEconomica1810-91362023-03-011`12372210.53486/econ.2023.123.007DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPTGr. BELOSTECINIC0https://orcid.org/0000-0002-6913-2437 Eudochia JOMIR1https://orcid.org/0000-0001-6556-6409ASEMASEMThe digital revolution has changed and con- tinues to fundamentally change every human activity, whether we refer to economics, innovation, educa- tion, health, or governance, having an evergrowing pace. The Internet, mobile phones or other tools that collect, store, and distribute digital information rapidly spread around the world, both in eco- nomically developed and developing countries, and the online and mobile environments, thus, database creation, data mining, automation, remote commu- nications, and others are keywords for modern technologies and resources. The digitization pro- cesses significantly influence the business models in their entirety, the marketing activity being no exception. In this regard, the impact of digitisation on the content of the modern marketing concept, the benefits for companies and customers, and the practical application of digitisation with reference to the components of the marketing mix are of parti- cular importance.https://irek.ase.md/xmlui/bitstream/handle/123456789/2648/Belostecinic_Jomir_%20ECONOMICA%201%20%202023.pdf?sequence=1&isAllowed=ydigitisationdigital technologiesdigital marketinginternet marketingvirtual marketplacemarketing researchmarketing mix |
| spellingShingle | Gr. BELOSTECINIC Eudochia JOMIR DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT Economica digitisation digital technologies digital marketing internet marketing virtual marketplace marketing research marketing mix |
| title | DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT |
| title_full | DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT |
| title_fullStr | DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT |
| title_full_unstemmed | DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT |
| title_short | DIGITAL MARKETING – A NEW STAGE IN THE EVOLUTION OF THE MODERN MARKETING CONCEPT |
| title_sort | digital marketing a new stage in the evolution of the modern marketing concept |
| topic | digitisation digital technologies digital marketing internet marketing virtual marketplace marketing research marketing mix |
| url | https://irek.ase.md/xmlui/bitstream/handle/123456789/2648/Belostecinic_Jomir_%20ECONOMICA%201%20%202023.pdf?sequence=1&isAllowed=y |
| work_keys_str_mv | AT grbelostecinic digitalmarketinganewstageintheevolutionofthemodernmarketingconcept AT eudochiajomir digitalmarketinganewstageintheevolutionofthemodernmarketingconcept |