Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan

Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan

The purpose of this study to determine how the product, price, distribution, promotion, purchasing decisions, and customer satisfaction and how much influence the product, the price, the distribution, and promotions on consumer purchasing decisions and how much the influence purchasing decisions to...

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Bibliographic Details
Main Author: Imam Heryanto
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2015-10-01
Series:Jurnal Ekonomi, Bisnis dan Entrepreneurship
Subjects:
product
price
distribution
promotion
purchasing decisions
customer satisfaction.
Online Access:http://jurnal.stiepas.ac.id/index.php/jebe/article/view/112

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