Trade practices of retail chains as far as the transaction cost analysis in relationships manufacturer – retailer are concerned

Trade practices of retail chains as far as the transaction cost analysis in relationships manufacturer – retailer are concerned

Paper is based on the knowledge of the theory of transaction cost analysis, which makes it possible for the members of the distribution channel to make decisions on the number of forms of the organization in order to realize their activities successfully. That explains the functioning of the relatio...

Full description

Bibliographic Details
Main Authors: Jaroslav Kita, Katarína Máziková, Marta Grossmanová, Pavol Kita
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2012-03-01
Series:Business: Theory and Practice
Subjects:
manufacturer-retailer relationship
retail chain
purchasing department
transaction cost analysis
milk products
Slovak food market
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8676

Similar Items

Similar Items