Marketing approaches to tourist services in Ukraine
The aim of the article. This study is devoted to the improvement of marketing approaches to tourist services in Ukraine, which are not at the high level yet.The results of the analysis. Basic terminology in the sphere of tourism such as tourist product, travel services, tour package are considered i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2013-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_200_212.pdf |