KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR

KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR

Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 pandemi. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitat...

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Bibliographic Details
Main Authors: Yerho David Hasudungan Harahap, Anisa Aprilia, Silvana Maulidah
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2023-09-01
Series:Sepa
Subjects:
theory of planned behavior
consumer purchase intention
purchase decision
covid-19 pandemi
jatinegara market
sem-pls
Online Access:https://jurnal.uns.ac.id/sepa/article/view/56248

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